In the aftermarket for phone screen replacements, the phone display assembly market is largely divided into two categories: OLED and LCD. At NCC, we specialize in high-quality, cost-effective display assembly replacement solutions tailored for phone refurbishing and repair businesses.
Whether you’re looking for Incell LCD screen assembly replacements or advanced OLED screen assembly replacements, NCC offers reliable wholesale options with performance-tested quality.
Understanding How OLED and LCD Screens Work
What Is a Pixel?
Before comparing their features, it’s essential to understand how these screen technologies operate at the pixel level.

Each display consists of millions of pixels, and every pixel is made up of three subpixels—Red (R), Green (G), and Blue (B). By adjusting the brightness and combination of these colors, a wide range of images and colors can be displayed.
LCD: Backlight-Based Display Technology
LCDs (Liquid Crystal Displays) rely on a backlight layer composed of white LED lights. A colored film is placed over the backlight, and a liquid crystal layer functions like a valve to control how much light passes through each subpixel. This is how color and brightness are adjusted.


OLED: Self-Emissive Pixels
OLED (Organic Light-Emitting Diode) displays don’t require a backlight. Each pixel is a tiny self-lighting diode capable of emitting its own color and brightness. This makes OLED displays thinner, more flexible, and capable of richer blacks and higher contrast.
Key Differences Between OLED and LCD Screens
Feature | LCD | OLED |
Light Source | Needs backlight | Self-emissive pixels |
Thickness | Thicker due to backlight | Thinner and flexible |
Price | Lower production cost | Higher cost due to complex tech |
Lifespan | Longer (inorganic materials) | Shorter (organic materials) |
Color Performance | Slightly muted blacks due to backlight | Perfect blacks and vivid contrast |
Power Consumption | Higher (entire backlight on) | Lower (only lit pixels consume power) |
Pixel Density | Typically higher | Slightly lower |
Eye Comfort | Minimal flickering, lower eye strain | Possible flicker and burn-in over time |
Response Speed | Slower | Extremely fast, minimal ghosting |

Why LCD Still Has a Strong Market Presence
Although OLED screens are now widely used in flagship smartphones due to their superior display quality, LCD phone screens remain highly relevant, especially for entry-level or budget-friendly smartphones.

- Lower Cost: LCD screens are more affordable to produce, making them ideal for large-scale repairs or refurbishments.
- Reduced Eye Strain: Unlike OLED, LCDs have minimal flicker, making them better for prolonged usage.
- Longer Lifespan: Inorganic materials used in LCDs result in a longer functional life, particularly beneficial in refurbished phones.
NCC Display Assembly Options
At NCC, we offer a wide range of cell phone display screen replacements for iPhones and other devices. Our two main product lines ensure that you can choose the right screen technology for your market:
LCD Options:
Both are reliable, cost-effective, and fully compatible with various iPhone models. They are designed to offer excellent brightness, touch sensitivity, and durability for the Incell LCD phone display screen category.

NCC Prime Incell LCD Display Assembly for iPhone Series

ColorX Incell LCD Display Assembly for iPhone Series
OLED Options:
Our OLED assemblies feature vivid color, high contrast, and ultra-responsive touch. Whether you’re focused on premium repairs or flagship models, NCC OLED screen assemblies deliver professional-grade performance.

NCC Soft OLED Display Assembly for iPhone Series

NCC Hard OLED Display Assembly for iPhone Series
Quality & Support You Can Trust
All NCC screens undergo full-function inspection, ensuring stable performance, strong compatibility, and reduced return rates. Our products are backed by professional after-sales support, giving wholesalers and repair shops peace of mind.
Whether you’re choosing OLED or LCD, a good screen assembly matters more than just the technology. NCC is here to support your business with the best aftermarket iPhone display assembly replacements. With NCC, you’re choosing stability, quality, and long-term value.